Auston Matthews scores a partnership with popular hat and apparel company
Toronto Maple Leafs superstar forward Auston Matthews is hitting the point where he's going to be transcending hockey - if he hasn't hit that point already. He's one of the most recognizable figures in hockey, and for good reason.
Matthews, 24, already has several major sponsorships and partnerships in his young career, including Marsblade, CCM, Bet99 and Apple, just to name a few. Now, we can add one more to that list.
On Thursday, Lids Hats and Apparel announced that Matthews has been named their inaugural "NHL Brand Ambassador".
"It's an honour for me. I've always been into hats; I think they're a really big part of hockey culture. Guys have long hair and it's easier to fling it back and put a hat on it. I found it was a really, really big thing my last couple of years of youth hockey. All of us thought we were sweet because we all had super long hair and when you took the hat off, it would be all slicked back. It's one of those kid things, I guess, that just never stopped for me."
- Auston Matthews on his love for hats and his partnership with Lids.
- Auston Matthews on his love for hats and his partnership with Lids.
The reigning Rocket Richard Trophy winner is building quite the brand for himself. Congrats to Matthews on his latest endorsement deal.
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