Mystery of Missing O's Officially Solved by the Leafs with New Helmet Sponsor, Oreo

The Maple Leafs helped fans solve their cryptic branding that was missing the 'O's by announcing their new helmet sponsor on Tuesday afternoon.

On Saturday, the Leafs' social media team created a frenzy among fans when they had all of the 'O's sent a cryptic message across social media and ScotiaBank Arena.

Tuesday afternoon, the Leafs announced that they had solved the case of the missing 'O's by introducing OREO as their helmet sponsor for the upcoming season.

Quite frankly, the partnership could not be more perfect given that the Leafs' jersey sponsor is the Dairy Farmers of Ontario, bringing a new meaning to 'milk and cookies' which will surely be said a few times throughout broadcasts this season.

The Leafs previously held helmet sponsorships with TikTok in 2022-23 and, last season, with Pizza Pizza.

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