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Mystery of Missing O's Officially Solved by the Leafs with New Helmet Sponsor, Oreo

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Ryan Smitheram
September 17, 2024  (1:08 PM)
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The Maple Leafs announced their new helmet sponsor
Photo credit: Maple Leafs

The Maple Leafs helped fans solve their cryptic branding that was missing the 'O's by announcing their new helmet sponsor on Tuesday afternoon.

On Saturday, the Leafs' social media team created a frenzy among fans when they had all of the 'O's sent a cryptic message across social media and ScotiaBank Arena.

Tuesday afternoon, the Leafs announced that they had solved the case of the missing 'O's by introducing OREO as their helmet sponsor for the upcoming season.

Quite frankly, the partnership could not be more perfect given that the Leafs' jersey sponsor is the Dairy Farmers of Ontario, bringing a new meaning to 'milk and cookies' which will surely be said a few times throughout broadcasts this season.

The Leafs previously held helmet sponsorships with TikTok in 2022-23 and, last season, with Pizza Pizza.

POLL
17 SEPTEMBRE   |   1061 ANSWERS
Mystery of Missing O's Officially Solved by the Leafs with New Helmet Sponsor, Oreo

How do you feel about OREO being the Leafs' new sponsor?

Perfect fit32430.5 %
Will they still give away free pizza?21720.5 %
Could be better52049 %
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