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Auston Matthews signs huge endorsement deal with YouTube star

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Ryan Smitheram
November 1, 2023  (1:19 PM)
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YouTube influencer, WWE Wrestler and celebrity boxer Logan Paul was in Toronto last week at an event and hinted that his energy drink, Prime Hydration, had signed a Leaf to endorse the drink.

"I can't say who it is yet but be on the lookout because we got another big signing," said Paul at the event.

Today, it was officially revealed that Prime had signed Auston Matthews to an endorsement deal through an Instagram post. The company was founded by Paul and fellow YouTuber KSI and Matthews is the first NHL player to sign with the company, who is also the Official Sports Drink of the UFC.

Following the announcement, Matthews was asked about the deal and why he chose to sign with Prime.

"I've always tried to pick and choose and be comfortable with the product, the company. It was nice to have something like this come along and it seems like a cool opportunity, so I'm excited about it."

The money continues to pour in for Matthews as he is also sponsored by Bet99 and RBC, among others, and let's not forget his massive 4-year extension he signed in August that will see him earn an additional $53M.

Matthews got off to a very hot start this season, scoring hat tricks in back-to-back games, but has scored just once in his last seven games. He will look to get back in the goal column on Thursday as the Leafs travel to Boston to take on the Bruins.

POLL
1 NOVEMBRE   |   277 ANSWERS
Auston Matthews signs huge endorsement deal with YouTube star

After scoring just 1 goal in his last 7 games, do you think Auston Matthews still hits 60 goals this season?

Yes, he'll heat up soon and hit 6011842.6 %
No, he'll still break 50 goals though9935.7 %
I don't even know if he'll break 506021.7 %
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