New Auston Matthews energy drink fetching insane re-sale prices online

At the start of the endorsement, it wasn't exactly clear what Matthews' involvement with the franchise would be, however, we now know that a part of the deal was that Matthews would have his own Prime beverage.

The Auston Matthews version of the Prime sports drink is available for just $3.49 at a bevy of convenience stores, but with the demand for the product extremely high, it's also been fetching ridiculous re-sale prices on online marketplaces like E-Bay. Per BlogTO, some individual bottles have sold for north of $87, while sealed 12-packs have brought in $225. ABSURD!

For a player like Auston Matthews, who has absolutely transcended hockey and has become a global star, it's not shocking to see something with his name on it generating a ton of buzz and drawing in a lot of money. Not long ago, when Matthews' good friend Justin Bieber ran a promotion with Tim Hortons, introducing "Tim Biebs" and several merch items, Canadian consumers were buying up whatever they could and selling it to U.S.-based consumers online, fetching ridiculous prices as well, proving that not only will people buy anything - but that people will also do anything to earn a buck.