The Coyotes' first ever jersey sponsor is none other than Gila River Resorts and Casinos. Talk about the irony and comedic aspect. The Yotes were ousted by the Gila River Arena by the City of Glendale, AZ and then they turn around and sell a jersey ad to the company who has the naming rights to the Arena they were kicked out of. The Coyotes just can't get out of their own way in being the laughing stock of the league, but at the same time, when you're struggling with performance on the ice and finance off the ice, you have to take what you can get for sponsorships.
Maybe one day the Coyotes will be a respectable team in both aspects, but for now they continue to be the laughing stock of the NHL.