The Toronto Maple Leafs are a beloved symbol of the city, with fans who have remained loyal despite enduring years of disappointment. Since the 2003-04 season, the Leafs have won only one playoff series, yet their fan base remains steadfast.
Given the strong hockey culture in the Greater Toronto Area (GTA), it makes sense that a city like Hamilton could support an NHL team. With a new arena deal in the works, fueled by former MLSE President, Tim Leiweke's $280 million renovation of Hamilton's FirstOntario Centre, the city is becoming an increasingly viable candidate.
This isn't the first time we've seen such a scenario. The Buffalo Sabres, Maple Leafs, and a potential new team in Hamilton could look to the New York metro area for guidance. As per NHL_Watcher on X:
Another key factor is that Toronto is currently the NHL's most valuable franchise, with a $3.8 billion valuation. It's joined by two other Canadian teams -- Montreal Canadiens (3rd) and Edmonton Oilers --in the top six. This further supports the argument that expanding into another Canadian market would benefit the league.
The NHL is thriving with new expansion teams, which has boosted revenues. This growth has contributed to a potential record-breaking increase in the salary cap, which could rise by $9 million next season-from $88 million to $97 million, which would mark the largest one-year jump in league history.
Given the promising framework for expansion and the advantages of adding another Canadian market, the question isn't why Hamilton, but rather, why not?