Leafs rookie Matthew Knies lands his first major endorsement deal
The 2023-24 season will be a very special one for Toronto Maple Leafs winger Matthew Knies. This will be Knies' rookie season after skating in 3 regular season games and 7 playoff games in his first taste of NHL action last season. Knies has "potential star" written all over him, so it should be no surprise to learn that he has actually landed himself an endorsement deal before even getting his feet wet in the NHL.
On Friday, Knies unveiled a brand new partnership on his personal Instagram account. His deal with Warroad Hockey kicked off with a commericial to advertise cut-resistent sportswear.
Skate blade cuts are no joke. Just last season, we saw Evander Kane suffer a dangerous wrist laceration after being accidentally stepped on while down on the ice. A few seasons earlier, we saw former Leafs winger Ilya Mikheyev suffer a severe wrist laceration after being clipped by a skate during a game in New Jersey. Both players underwent emergency surgery missed significant time as a result.
Having a player like Matthew Knies, who plays in a hockey hot bed like Toronto, market their product is a great way for Warroad to put their name on the map. Knies has legitimate star potential and with all of the media coverage in Toronto, it will be a great opportunity for both Knies and Warroad to raise awareness for cut-resistant gear and to promote increased safety precautions in the league.
| POLL | ||
2 SEPTEMBRE | 668 ANSWERS Leafs rookie Matthew Knies lands his first major endorsement deal Will Matthew Knies score 25 goals or more in his rookie season? | ||
| Yes | 479 | 71.7 % |
| No | 189 | 28.3 % |
| List of polls | ||
